Ignite FB Tracking PixelThe Ultimate Home Marketing Strategy: How Professional Photography, Virtual Tours, and Targeted Ads Drive More Offers - Nicole Strom

The Ultimate Home Marketing Strategy: How Professional Photography, Virtual Tours, and Targeted Ads Drive More Offers

by Nicole Strom 02/06/2025

Why 50 Photos Matters

SEO Optimization for Maximum Exposure – Third-party real estate sites (Zillow, Realtor.com, Redfin) and MLS portals rank listings higher in search results when they include the maximum number of photos. More visibility means more potential buyers seeing your home.
Buyer Engagement & Click-Through Rates – Studies show that listings with high-quality, professional images receive 118% more views than those with fewer, lower-quality photos. More views translate into higher engagement and more scheduled showings.
Increased Showings, More Offers – According to the National Association of Realtors, 95% of buyers search for homes online first, and listings with more than 30 photos generate 2x the number of showings compared to those with fewer images. This increased exposure significantly boosts the likelihood of receiving competitive offers.

Beyond Photos: The Power of Virtual Tours & Videos

To further enhance your listing’s appeal, I also include:
🎥 Zillow 3D Virtual Tour – Homes with a 3D tour get 40% more views and 50% more saves on Zillow.
🎥 Walkthrough Video – Video marketing generates 403% more inquiries than listings without. A professionally edited video allows buyers to emotionally connect with your home before stepping inside.
🚁 Aerial Photos & Video (Where Permitted) – Showcasing the home’s setting, neighborhood, and lot features, further attracting serious buyers.

High-Touch Marketing That Gets Results

Along with high-impact digital marketing, every listing I represent benefits from:
📬 Marketing Mailers to Up to 225 Neighbors – Generating local buzz and interest.
📢 Targeted Social Media Reels & Digital Ads – Expanding your home’s reach.
🌐 A Personal Website Dedicated to Your Property – Driving direct traffic and interest.
📖 Luxury 4-Page, 100 lb Glossy Brochures – Ensuring every touring buyer leaves with a high-quality takeaway.
📍 On-Site QR Codes Linking to Your Listing’s Marketing Page – Providing instant access to all listing media.

What This Means for You

By maximizing the number of photos and leveraging professional media, I increase buyer engagement, tour bookings, and ultimately, the number of competitive offers. My goal is to create a listing that commands attention, generates excitement, and gets you the best results possible.

I invite you to scan the above QR Codes to see part my marketing strategy in action. If you have any questions, I’d love to discuss how we can apply all my strategies to your home.

Looking forward to the opportunity to work together!

Best regards,
Nicole Strom
📞 719-922-0102
📧 [email protected]
🌐 www.NicoleStromRealtor.com

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About the Author
Author

Nicole Strom

Nicole is a retired military spouse of over 25 years, as well as a full time Real Estate Professional serving her clients in and around Colorado Springs. 

You need a REALTOR® with vast experience and knowledge of our specific market. You need a REALTOR® that genuinely cares about you and puts your needs first. You need a REALTOR® you can trust. Nicole is that REALTOR®.